Our Story

MIYABI is built on three core beliefs

Origin

Japan’s tea farms are aging and disappearing. We aim to be a brand that uplifts not only ourselves, but the farmers who sustain the very source of matcha.

Inheritage

Our goal is to build lasting careers and culture for the next generation. Matcha should not be a trend—it is a heritage we are committed to carrying forward.

Connection

We strive to be the bridge between Japanese tea farmers and Europe. By sharing the beauty of Japanese tea abroad, we give visibility and pride back to the fields where it begins.