
Privacy Policy
Last updated: 08-12-2025
1. Introduction
Miyabi Matcha (“we”, “our”, “us”) is committed to protecting your privacy.
This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit or make a purchase from our website (“Service”).
By using our website, you agree to the terms described in this Policy.
2. Data Controller
MiyabiMatcha Group B.V.
Van Baerlestraat 45hs, 1071 AP Amsterdam, The Netherlands
Email: info@miyabimatcha.nl
Our website is hosted on Wix.com, which provides the e-commerce platform we use to sell our products.
3. Personal Data We Collect
Information you provide
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Name
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Billing and shipping address
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Email address
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Phone number
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Order details
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Payment information (processed securely by our payment provider; we do not store full card numbers)
Information collected automatically
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IP address
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Browser type and device information
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Pages viewed
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Cookies and usage analytics
Information from third parties
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Payment confirmations from Wix Payments or Stripe
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Delivery updates from PostNL
4. How We Use Your Personal Data
We use your information to:
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Process and deliver your orders
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Send order confirmations, shipping updates, and service messages
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Provide customer support
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Improve website performance and user experience
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Send marketing emails (only with your consent)
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Comply with tax, accounting, and legal obligations
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Detect and prevent fraud
5. Legal Basis for Processing (GDPR)
We process your data based on:
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Contract – to fulfil your purchase and ship your order
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Legitimate interest – to improve our services and prevent fraud
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Legal obligation – tax and accounting requirements
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Consent – for marketing communications (you may withdraw at any time)
6. Sharing Your Personal Data
We share data only when necessary:
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Wix.com – website hosting and platform services
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Payment providers (e.g., Wix Payments, Stripe) – secure payment processing
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PostNL – delivery and shipping
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Analytics providers (e.g., Google Analytics) – site statistics
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Authorities – when required by law
We never sell your personal information.
7. International Data Transfers
Some partners (e.g., analytics or payment providers) may process data outside the EU.
When this occurs, we rely on safeguards such as:
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Standard Contractual Clauses (SCCs)
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Adequacy decisions
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Additional technical measures such as encryption
8. Cookies & Analytics
We use cookies to:
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Enable features such as shopping cart and checkout
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Analyse website traffic
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Improve your browsing experience
You can manage your preferences via your browser or our cookie banner.
9. Data Retention
We retain your data only as long as necessary:
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Order and tax records: 10 years (legal requirement)
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Marketing data: until you withdraw consent or after 24 months of inactivity
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Analytics data: typically 14 months
After this, data is deleted or anonymised.
10. Security
We use safeguards including:
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SSL/TLS encryption
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Secure hosting on Wix
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Restricted access to personal data
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Regular system monitoring
No system is 100% secure, but we take all reasonable steps to protect your data.
11. Your Rights (GDPR)
You have the right to:
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Access your personal data
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Request correction or deletion
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Restrict or object to processing
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Withdraw marketing consent
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Request a copy of your data (data portability)
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File a complaint with your local data protection authority
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To exercise your rights, email us at info@miyabimatcha.nl.
We may ask for identity verification.
12. Children’s Privacy
Our Service is not intended for children under 13.
We do not knowingly collect personal information from minors.
13. Changes to This Policy
We may update this Privacy Policy from time to time.
Changes will be posted on this page with an updated date.
14. Contact Us
If you have questions about this Privacy Policy, please contact us at:
MiyabiMatcha Group B.V.
Van Baerlestraat 45hs
1071 AP Amsterdam
The Netherlands
Email: info@miyabimatcha.nl
