Privacy Policy

Last updated: 08-12-2025

1. Introduction

Miyabi Matcha (“we”, “our”, “us”) is committed to protecting your privacy.
This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit or make a purchase from our website (“Service”).

By using our website, you agree to the terms described in this Policy.

2. Data Controller

MiyabiMatcha Group B.V.
Van Baerlestraat 45hs, 1071 AP Amsterdam, The Netherlands
Email: info@miyabimatcha.nl

Our website is hosted on Wix.com, which provides the e-commerce platform we use to sell our products.

3. Personal Data We Collect

Information you provide

Name
Billing and shipping address
Email address
Phone number
Order details
Payment information (processed securely by our payment provider; we do not store full card numbers)

Information collected automatically

IP address
Browser type and device information
Pages viewed
Cookies and usage analytics

Information from third parties

Payment confirmations from Wix Payments or Stripe
Delivery updates from PostNL

4. How We Use Your Personal Data

We use your information to:

Process and deliver your orders
Send order confirmations, shipping updates, and service messages
Provide customer support
Improve website performance and user experience
Send marketing emails (only with your consent)
Comply with tax, accounting, and legal obligations
Detect and prevent fraud

5. Legal Basis for Processing (GDPR)

We process your data based on:

Contract – to fulfil your purchase and ship your order
Legitimate interest – to improve our services and prevent fraud
Legal obligation – tax and accounting requirements
Consent – for marketing communications (you may withdraw at any time)

6. Sharing Your Personal Data

We share data only when necessary:

Wix.com – website hosting and platform services
Payment providers (e.g., Wix Payments, Stripe) – secure payment processing
PostNL – delivery and shipping
Analytics providers (e.g., Google Analytics) – site statistics
Authorities – when required by law

We never sell your personal information.

7. International Data Transfers

Some partners (e.g., analytics or payment providers) may process data outside the EU.
When this occurs, we rely on safeguards such as:

Standard Contractual Clauses (SCCs)
Adequacy decisions
Additional technical measures such as encryption

8. Cookies & Analytics

We use cookies to:

Enable features such as shopping cart and checkout
Analyse website traffic
Improve your browsing experience

You can manage your preferences via your browser or our cookie banner.

9. Data Retention

We retain your data only as long as necessary:

Order and tax records: 10 years (legal requirement)
Marketing data: until you withdraw consent or after 24 months of inactivity
Analytics data: typically 14 months

After this, data is deleted or anonymised.

10. Security

We use safeguards including:

SSL/TLS encryption
Secure hosting on Wix
Restricted access to personal data
Regular system monitoring

No system is 100% secure, but we take all reasonable steps to protect your data.

11. Your Rights (GDPR)

You have the right to:

Access your personal data
Request correction or deletion
Restrict or object to processing
Withdraw marketing consent
Request a copy of your data (data portability)
File a complaint with your local data protection authority

To exercise your rights, email us at info@miyabimatcha.nl.
We may ask for identity verification.

12. Children’s Privacy

Our Service is not intended for children under 13.
We do not knowingly collect personal information from minors.

13. Changes to This Policy

We may update this Privacy Policy from time to time.
Changes will be posted on this page with an updated date.

14. Contact Us

If you have questions about this Privacy Policy, please contact us at:

MiyabiMatcha Group B.V.
Van Baerlestraat 45hs
1071 AP Amsterdam
The Netherlands
Email: info@miyabimatcha.nl

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